WHAT I'VE BEEN WORKING ON...

  • Apparel /
  • Brand Guidelines /
  • Catalogues /
  • Illustration /
  • Logos /
  • Packaging /
  • Print /
  • Publications /
  • Social Media /
  • Websites /
  • 15
    July 2017

    Joelle & Lefae

    Joelle & Lefae is a clothing business with a vision to sell high quality, basic apparel. They aim to minimise the environmental and social impacts of our products by using sustainable production and business practices. The designs by Joelle & Lefae are classic and this needed to carry across into the clients look and feel.

    I created their logo design which is simple, effective and timeless. Complimented by two icons the heart and star will be used throughout collateral and products to give a unique touch. The client wanted to ensure the brand created a confident, natural and understated feel and this is what I came up with.

     

    Portfolio Details

    Client

    Joelle & Lefae

    What I did

    Logo Design

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    7
    July 2017

    GC Hitched by The Events Lounge

    GC Hitched is a collaborative Gold Coast wedding guide of hand picked brands. Curated for the stylish + creative bride. Designed and curated by local wedding professionals, for local wedding professionals.

    A long time client of mine from the very successful The Events Lounge came to me to create the full look for their new venture GC Hitched.

    They are on a mission to cultivate a supportive, inspiring community of bespoke Gold Coast wedding suppliers to connect and align with the modern GC bride.

    Because their brand focuses on providing quality connections the design needed to reflect a sense of professionalism and grandeur while still feeling accessible and friendly.

    The addition of moss green to the palette provides a sophisticated and warm feel to the overall design. Keeping it simple and clean which allowed the clients beautiful photographs to be the main feature.

    Portfolio Details

    Client

    GC Hitched

    What I Did

    Logo Design, Media Kit, Splash Page

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    6
    June 2017

    Beans & Bowls

    Portfolio Details

    Categories

     

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