July 2017

Joelle & Lefae

Joelle & Lefae is a clothing business with a vision to sell high quality, basic apparel. They aim to minimise the environmental and social impacts of our products by using sustainable production and business practices. The designs by Joelle & Lefae are classic and this needed to carry across into the clients look and feel.

I created their logo design which is simple, effective and timeless. Complimented by two icons the heart and star will be used throughout collateral and products to give a unique touch. The client wanted to ensure the brand created a confident, natural and understated feel and this is what I came up with.


Portfolio Details


Joelle & Lefae

What I did

Logo Design

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