15
July 2017
Joelle & Lefae is a clothing business with a vision to sell high quality, basic apparel. They aim to minimise the environmental and social impacts of our products by using sustainable production and business practices. The designs by Joelle & Lefae are classic and this needed to carry across into the clients look and feel.
I created their logo design which is simple, effective and timeless. Complimented by two icons the heart and star will be used throughout collateral and products to give a unique touch. The client wanted to ensure the brand created a confident, natural and understated feel and this is what I came up with.
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