Please note any colour preferences you have or any colour codes if current colours are to be used.
What look & feel are you trying to achieve with this project, do you have anything you wish to avoid?
Some questions that may help you answer this. What media do they use most often? Who buys your product/service? Are they predominately female or male? What's the general attitude toward the product or service? Education level? What are their spending habits? What are their product needs? What's their geographic location? Local? Regional? Lifestyle indicators (home, automobile ownership, for example)?