Audemars Piguet Summer Pop-Up

Working under Rizer, I supported the graphic production of Audemars Piguet's Powerful Summer pop-up in Bangkok. The two-week activation brought the luxury watchmaker's global campaign into a physical retail environment, featuring bold architectural graphics, technical watch illustrations and branded displays. My role focused on adapting supplied campaign artwork into large-scale graphics and production-ready files for the installation.

The project involved translating existing global campaign assets into a range of physical formats, each with different dimensions, surfaces and production requirements. Maintaining the integrity of the original designs was essential, particularly when working with oversized graphics, intricate illustrations and the precise visual standards of a luxury brand.

I worked with the supplied creative assets to develop artwork for the various elements throughout the pop-up, adapting layouts and preparing graphics to suit the architectural structures and display areas. This involved scaling artwork, resolving layouts against technical dimensions and preparing detailed print files for fabrication. Careful attention was given to artwork positioning, consistency and ensuring the supplied designs translated accurately from digital files into the finished physical environment.

The completed pop-up combined vibrant campaign graphics, detailed product imagery and architectural display elements to create a distinctive branded environment. My contribution supported the production and installation process, ensuring the campaign artwork was accurately adapted and prepared for its large-scale physical applications.