Cartier Women's Initiative

Working with Rizer, I supported the creative development and production of the 2026 Cartier Women’s Initiative Awards Ceremony in Bangkok. The event marked the initiative’s 20th anniversary and celebrated 30 women impact entrepreneurs under the theme Women Lighting the Path.

My role focused on translating the creative direction across the physical event environment, developing exhibition graphics, large-scale wall treatments and print-ready artwork for production.

The project required applying a refined global brand and event identity across a large physical environment while maintaining the level of detail and consistency expected of Cartier.

Alongside the visual execution, a key challenge was developing creative solutions for interactive wall experiences that encouraged guests to engage with the space rather than simply move through it. Each element needed to feel considered, intuitive and integrated into the broader event environment, while also being practical to fabricate and install.

A key part of my role was bridging the gap between creative intent and production. This involved developing layouts at scale, resolving how interactive elements would function, preparing final artwork, responding to evolving production requirements and ensuring consistency across the wider event environment.

The completed event brought together large-scale graphics, exhibition content and interactive moments to create a cohesive physical experience for guests. The project reflects the type of role I enjoy most: working across creative development, experience design and production to solve practical challenges and carry an idea from concept through to the finished event environment.