Red Sea International Film Festival
A stage for stories without borders. Celebrating the voices, visions and creativity shaping the future of cinema.
- Client
- Red Sea International Film Festival
- Location
- Jeddah, Saudi Arabia
- Year
- 2023
- Role
- Creative Pitch Development, Graphic Design, Large-scale Print, Print file Preparation, Visual Storytelling, Site Styling, On-Site Creative Coordination, Installer Collaboration
- Engaged by
- TAIT
- Photography
- TAIT Towers
Overview
The Red Sea International Film Festival in Jeddah is a world-class cinematic event celebrating global storytelling, with a strong focus on emerging voices from Saudi Arabia. I led the graphic design and site styling across multiple venues, transforming spaces into immersive visual environments that elevated the festival experience for all guests.
The Challenge
To create a cohesive graphic system and visual language that reflected the festival's identity while resonating with international audiences. The design needed to feel elevated — adapting across red carpet zones, screening areas, hospitality lounges and public installations, all within tight timelines and shifting production needs.
The Approach
Drawing on the brand guidelines supplied by the client, I developed a suite of graphics and spatial styling elements that linked the venues while allowing each to express its unique role within the festival. Materials, scale and colour palettes were carefully considered for each space's purpose and audience, in close collaboration with production teams and international creative partners.
The Outcome
The result was a striking, cohesive visual experience that amplified the Red Sea brand across every touchpoint. From large-scale venue graphics to refined styling details, the work supported the festival's global positioning while celebrating its local roots — a landmark international project.
