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AFC Women's Asian Cup 2026

A celebration of women’s football on an international stage. Creating powerful visual moments to mark the opening and closing of the AFC Women’s Asian Cup 2026.

Client
AFC Women's Asian Cup 2026
Location
Perth, Australia
Year
2026
Role
Creative Pitch Development, Graphic Design, Large-scale Print, Print file Preparation
Engaged by
Rizer
Photography
Rizer & AFC
Opening ceremony performance on a white circular stage

Overview

As part of the delivery team for the AFC Women’s Asian Cup opening and closing ceremonies, I worked with the Rizer team to support the creative development and visual execution of key ceremony elements. My involvement began during the proposal phase, where I designed the pitch deck that helped secure the project. Following the successful bid, I continued working on the event, designing large-scale visual elements for both the opening and closing ceremonies.

The Challenge

The project required translating the creative vision for a major international sporting event into impactful physical elements within a stadium environment. Designs needed to work at monumental scale, be clearly visible to both live audiences and broadcast viewers, and align with the tournament’s branding.

The Approach

For the opening ceremony, I designed the large-scale ground cloth, a central visual feature within the stadium performance space, along with the Dream Flags, which formed part of the choreographed performance elements. For the closing ceremony, I designed the trophy presentation stage, ensuring the final celebratory moment of the tournament had a visually striking and broadcast-ready backdrop for the winning team and official presentations.

The Outcome

The final designs were successfully delivered as part of the tournament’s opening ceremony, contributing to memorable visual moments for both stadium audiences and international broadcast. From the initial pitch deck through to the final elements, the work helped bring the creative vision to life and supported the delivery of a polished and celebratory conclusion to the tournament.

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