KSA Pavilion, Expo 2025 Osaka

As part of the Kingdom of Saudi Arabia's presence at Expo 2025 Osaka, I worked closely with the THA Staffing & Beyond Limits team to deliver design support across a series of branded activations and events. From creative concepts to final artwork, I developed event visuals and supporting pitch materials aligned with the Pavilion's overarching brand identity, showcasing a forward-thinking, culturally rich vision of Saudi Arabia on the world stage.

Each activation needed to express a distinct theme — from space exploration to female empowerment and sustainability — while staying true to the Pavilion's broader brand guidelines. The designs had to adapt to different formats and locations across the site while maintaining a consistent visual tone and message.

I designed visual identities and collateral for key activations including Mission to Mars, Her Influence, Wonders of Arabia, Films from Saudi Arabia, The Botanist, the Saudi-Japan Expo Investment Forum, the Saudi Vision 2030 Forum and National Day Celebrations. In parallel, I supported the team with high-impact pitch decks and reports across various stages of the project.

The work contributed to a cohesive and visually striking presence for the Kingdom throughout Expo 2025. From conceptual activations to executive communications, each design touchpoint reinforced the Pavilion's ambition: to inspire, engage and share Saudi Arabia's evolving story with a global audience.